I do not deal often contest, but on the other hand, there is always a first time for everything. ; And then this ties in perfectly with the race enografica, I mentioned a few posts ago that the crowdsourcing of which I am working in more recent times.
Fratelli Carli , historic Ligurian company producing oil and typical products exported around the world, is 100 years old. For the occasion, a competition open to all: Carli InDesign, where it offers the possibility to create a personal label to Oil Centenary. The contest is really open to everyone: professionals, amateurs, students and amateurs. The intention is typical of crowdsourcing: to broaden the creative process to the mass, in order to also gain access to ideas, creativity and hidden talents.
To participate, simply download the kit from the site of Carli InDesign, design their own proposal on the appropriate label and upload public gallery. From October 10, anyone can vote on them (including friends, relatives, colleagues and girlfriends). The 100 proposals which have reached the highest score will be submitted to a jury, which will identify the most deserving of access to the final.
the 100 finalists Carli InDesign, will be asked to develop the label to make it conform to the technical needs of the press: of course, if you follow this blog for a while 'account that since the first proposal you factor in the feasibility of your project. Among the new developed, finally, the label may be selected for the centenary of the Oil 500 ml, which is printed in a limited number of pieces.
Here In any case, you will find the complete rules in pdf format.
Prizes are not strictly money, but still interesting:
- Label Award for the Centennial Bottle of Oil: 5,000 € in vouchers Edenred circuit (to be clear: Trony, Conad, Lemons, Salmoiraghi & Viganò, Standa, laRinascente , Total, Bata Superstore, etc.).
- Best Label Centenary Prize: a trip for 2 people worth 5000 €;
- Label Award Best of the Web: an assortment of hardware products to the value of € 3,000;
- Best Label Design Award, a scholarship for the third year of attendance at the IED in Milan.
In addition, all 97 finalists it is a box of assorted products Fratelli Carli.
The call ends December 2, 2010, the winners will be announced by January 15, 2011.
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