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New wine, but really

We talked often enografica , but along the more traditional paths of graphics in the wine world: those of the labels pasted on the glass of the bottle. But it is possible to innovate in the world of wine, especially the Italian one, rooted in ancestral traditions and programs of family secrets and techniques of the past? It seems so.

to try (and succeed) is Oneglass . The idea comes from a thorough analysis of the market: the large family of recent years is declining. is increasingly rare to sit at table four, five or six people. For wine lovers who are "only" in the family, then you configure the difficulties by opening a bottle of 0.75 liters equals, more times, to throw away a good part in a couple of days, especially if the wine is a little red suitable for storing in the refrigerator: the oxidation and acescenza are lurking. Not to mention that the tightening of the rules of the road requires more and more in taking control of alcoholic beverages.
In view of these considerations, Oneglass introduces four varieties of wine in convenient packaging 100 ml, the amount of a glass. The pack, in particular, gives up to favor a modern classic glass polylaminate, can be cheap, light, modern, unbreakable, completely recyclable and perfect for the proper storage of wine.
Ok, how many of you thought the Tavernello? True. The wine is already in the tetra (el bon vin is in the carton! ", Quoted a sad publicity of the past), and connects it to the perception - rightly, in the case of Tavernello - perhaps a bad wine good for Dress the salad. I had the pleasure to taste for themselves the Tasting Box Oneglass in all varieties (Pinot Grigio, Vermentino, Sangiovese and Cabernet) and I was pleasantly surprised. For unlike the traditional glass packaging, is not at all a product of low quality wine is excellent, perfectly preserved and very pleasant. It is eaten when it is opened without risking subsequent oxidation, si schiaccia la confezione con la massima comodità una volta finita e si conserva a lungo in frigorifero o fuori.

Ad accorgersi dell'innovazione, purtroppo, non sembra essere il mercato italiano. Mentre si muove con successo su scenari tradizionalmente più aperti e meno conservatori (Giappone, Stati Uniti), l'Italia si rifiuta persino di accettare Oneglass al Vinitaly perché il vino non è nella tradizionale bottiglia di vetro. Prova ne sia il Primo Premio vinto al Wine Innovation Award 2010 di Londra, nella categoria Design & Packaging. Non c'è bisogno di andare in Giappone per assaggiarlo: controllate qui o ordinatelo online.